Blue Shield of California

Mobile UX Strategy

Summary

Using UX research, planning and visual design to create a new mobile strategy that put important information in the users hand. Leveraging location, communication and personalized access; key features were identified and designed in a user focused healthcare application.

Role

Solo Designer

Mobile Strategy & Customer Life Cycle
High Level Experience Map & Core UX
Content Coverage Comparison
Concept Model
Workflow & Wireframe Samples
Moodboards & Preliminary Comps