Amex Mobile

Mobile UX and Design Strategy

Summary

To create a unified system and user experience for multiple American Express properties for mobile devices. From research to visual explorations the project showcased current trends and possible solutions that would build upon the American Express brand. The unified solution would also benefit the user through improved access and personalized information.

Role

Solo Designer

UX Trend Research Sample
Competitive Analysis Executive Summary
High Level User Flow
Unique Channel Opportunity & Feature Mapping
Core User Interface Mapping
Preliminary Design Approach
Preliminary Design Explorations